Version

Google Trends · 2004–2026

Most Popular
Generation VII Pokémon

We tracked 88 Generation VII Pokémon across 23 years of Google search data (2004–2026). Mimikyu leads with an average normalized search score of 1.4, followed by Necrozma (0.9) and Rockruff (0.9). No single Pokémon dominates: 27 different Generation VII Pokémon have held the top spot month to month. Interest peaked in November 2022, 5.0× the category’s typical level, around Pokémon Scarlet & Violet.

Mimikyu #1 Most Searched
88 Pokémon Tracked
1.35 Top Score
Search interest over time — top 5 in this category

All 88 Pokémon · Ranked by average search score (2004–2026) · Tap any Pokémon for its history

What the data shows

Peak interest November 2022

Generation VII search interest hit 5.0× its typical level, coinciding with Pokémon Scarlet & Violet.

Who holds #1 57 / 126 months

Mimikyu has led all Generation VII Pokémon in 45% of months on record, ahead of 26 other Pokémon that have reached #1.

  • MimikyuJuly 2016 – February 2021
  • RockruffMarch 2021 – August 2021
  • MimikyuJuly 2023 – December 2023
  • NecrozmaJune 2024 – January 2025
  • NecrozmaJune 2025 – November 2025
Biggest riser · last 24 months Primarina +118%

Averaged 1.83 over the last 24 months, up from 0.84 in the 24 months before.

Biggest faller · last 24 months Cosmog -42%

Averaged 1.29 over the last 24 months, down from 2.21 in the 24 months before.

Seasonality December +14%

After removing the long-term trend, Generation VII Pokémon run 14% above average in December and 18% below in September.

Concentration 28% in the top 5

Mimikyu alone scores 11.3× the median Generation VII Pokémon (0.12). 22% register almost no search interest at all.

Figures are computed from monthly Google Trends data, 2004–2026, normalized against a fixed anchor topic. Movement and regional figures are only shown where enough Pokémon in this category carry a reliable signal — see the methodology.

Data through · How this is measured